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November 16, 2004
New York Changes Name to New Vork
When I pulled the new issue of New York magazine out of my mailbox yesterday, as I do every Monday afternoon, I did a double take. It looked a bit strange but I couldn't figure out why. It wasn't the naked guy sitting in the bathtub of money or the glaring white background which the magazine seems to be using more and more. I looked at it in the elevator and then tossed it on a chair when I got up to my apartment.
I forgot about it until I opened up today and read the editor's note which explained that the magazine has completed the final phase of their redesign which included a new logo, unveiled for the first time in this week's issue. Well, not new really, but certainly updated and enlarged. As you can see from the photo above, the logo has been expanded to fill the width of the cover and now takes up more than 1/5 of its height.
The letters themselves have also changed. The N and Y have nearly straight legs and the curly bits on the end of the lines are now more pointed. The change is welcome because the name of the magazine is once again larger than the headline (the reverse had been true for some time) as it should be. The more modern look of the logo also made me realize that someone changed the name of this city without telling me. Apparently, I now live in NEW VORK. Ughhh.
Posted on November 16, 2004 at 6:41 PM
Comments
Waaaayyy too much time on your hands.
Posted by: Matt M at November 16, 2004 8:00 PM
like dude, you're sitting around watching tv and smoking pot and telling me *I* have too much time on my hands. give me a fucking break. at least i'm contributing something to the world.
Posted by: adm at November 16, 2004 8:44 PM
I agree! Do something important with your time! Like me! I'm...doing important things right now!
I swear!
Posted by: JRRog at November 17, 2004 12:19 AM